Want to Take Charge of Your Business and Career Using LinkedIn? (READ ME)
This is Moving Forward by Kim Peterson Stone, a newsletter about Growing Your Business & Career on LinkedIn.
Years ago, I started playing around with a newly formed social media platform dedicated exclusively to business communication called LinkedIn.
Over several years I wrote a few hundred articles covering everything from finding inspiration in the workplace to motivating your team and navigating change based on my prior experience as a Founder and CEO of a medical device firm.
I attracted a few hundred thousand followers, secured podcast interviews and speaking engagements then launched a boutique digital marketing agency called Linkability.us as a result.
What's prompting this new venture on substack is a newsletter launch on LinkedIn two weeks ago called Moving Forward Back to Basics.
After just two weeks, it attracted over 28,000 subscribers.
This far surpassed my expectations and indicated that there are many, many people interested in this information and convinced me that we should try to help as many people as possible by getting it out there in the most significant way possible, hence the hopping over to substack strategy.
While there's no doubt the LinkedIn platform has changed dramatically over the years, the power of connecting with the right people has never been more critical.
I will dedicate this newsletter to sharing various aspects of what we've learned running Linkability.us over the past five years.
We've had the honor of working with some of the largest companies in the world, midsized companies, and Solopreneurs.
I will write about the strategies and tactics we used that resulted in book launches, thought leadership positioning, speaking engagements secured, leads generated, high ticket items sold, recruiting objectives reached, etc.
These strategies and tactics, while constantly evolving, are results-driven and time-tested.
If you want to better understand the benefits that LinkedIn can offer you or your organization or are interested in career and business growth in general with a sprinkling of inspiration, please join us.
The first "real" issue will drop next Wednesday. Stay tuned, and meantime, forward this to your friends so they can sign up!!
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