How to Land New Career Opportunities on LinkedIn.
There are more options than you think. Here's what you need to know.
I recently conducted a poll on LinkedIn that asked readers what they are most interested in learning about in 2022. The response overwhelmingly leans towards new career options.
If you are looking for new career options, you have a wide variety of resources to jump into on LinkedIn that will help you learn more about industries, jobs, background required, and most importantly, the people in charge of hiring as well as others within the industry that you can learn from and positively connect.
Pro tip: You may consider, depending on your industry and background, looking for a hybrid position such as a fractional CMO, COO, or Freelance type of position.
Fractional and Freelance positions are not a traditional full-time option but are something that many companies and people who prefer a bit more flexibility are heavily leaning into.
The benefit it provides to the company is that they do not have to hire a full-time employee and the win to you is (if your agreement is structured correctly) that you can work for more than one company if you choose and generally have a more flexible schedule including the option to work from home.
This option also opens opportunities to work in another geographic area entirely.
We've had clients take this approach who have designed a life that works exceptionally well for their lifestyle and income goals.
🎯 In working with LinkedIn, the best thing to do is get your foundation built first. And that requires putting together a solid Personal Profile. You want to convey the experiences that have led you to where you are at this point in your career and, more importantly, clearly communicate the benefit you will be bringing to your potential deal partner or employer.
As of 2021, LinkedIn had more than 740 million members in more than 200 countries, including executives from all of the Fortune 500 companies.
While individuals use LinkedIn for professional networking, connecting, and job searching, companies use it to recruit and share company information with prospective employees.
After receiving a job application or resume, recruiters and hiring managers will often look up a candidate on LinkedIn.
More and more companies have moved to standardized online applications, and it is more common than ever to see a LinkedIn section near the resume upload tool, where you can upload your LinkedIn profile right next to your CV. If it is well crafted, this is a considerable advantage since potential hiring managers will be viewing your resume and your LinkedIn profile.
🎯 Did you know that you can download your LinkedIn profile as a modifiable PDF? Well you can. It really comes in handy when you are applying for various positions and would like to modify wording a smidge between applications.
Here’s How to Save a Profile as a PDF
Click the Me icon at the top of your LinkedIn homepage.
Click View profile.
Click the More button in the introduction section.
Activate to view larger image.
Select Save to PDF from the dropdown.
Building your network on LinkedIn is an easy, modern way to maintain a database of connections that may be helpful in your career over the long haul.
That person you met at a conference three years ago may wind up working at your dream company, or that colleague from a past job may know a hiring manager you want to get in front of. You can reconnect and pursue a new lead with just a quick message.
The Search Bar on your LinkedIn home page is invaluable. It's an excellent way to research companies, people, posts, groups, and more.
During the application and interview process, researching companies is an important step. You can also look up people you'll be interviewing with and the people who are currently working in the department you are interested in on the platform, which can help you prep for your conversation.
Being active on LinkedIn can help you build your personal brand. People can provide you with endorsements and recommendations, which helps give recruiters and anyone else looking at your profile a sense of your experience and talents.
🎯 Generally speaking, you can think of your LinkedIn Profile as an excellent way to develop and build your brand. When you are searched on Google, it is not uncommon for your LinkedIn Profile to pop up within the first three search terms. How you choose to use your LinkedIn profile matters as it has a significant impact on how you show up online in general.
Making the time to lay your foundation, build your Network, Followers, and personal brand can go a long way towards creating that new career you've always dreamed of.