Does Your LinkedIn Strategy Actually Have a Strategy?
We talk to business owners and executives every day who feel like they’re doing something on LinkedIn—but aren’t seeing results. And more often than not, the problem isn’t effort.
It’s that they’re operating without a real strategy.
Here’s a quick gut check:
Are you posting… but not sure why?
Connecting… but not consistently?
Showing up… but not standing out?
If your approach feels reactive or random, you’re not alone—and you’re not broken.
You just need a smarter plan.
Here’s what a real LinkedIn strategy includes:
1. It starts with a goal.
Is your primary objective to build trust, attract leads, drive awareness, or create warm intros?
👉 Without a specific goal, your actions will scatter. Start with a single, measurable outcome tied to your business objectives.
2. It’s built around your ideal audience.
Do you know exactly who you want to reach—and why they would care?
👉 A clear audience strategy informs everything from your content tone to your outreach filters. If you’re unclear on the “who,” everything else will miss.
3. It includes consistent outreach.
Are you building relationships… or just watching your feed?
👉 Using Sales Navigator, create targeted lists weekly and send intentional connection requests. Follow up with context-driven messages, not just pitches.
4. It leverages content to solve real problems.
Are your posts driving conversations—or just adding to the noise?
👉 Great content helps your ideal buyer see something clearly—whether that’s a solution, trend, or blind spot. Educate and lead; don’t just “show up.”
5. It’s supported by systems—not guesswork.
Do you know what you’re posting and who you’re reaching this week?
👉 Successful users operate with structure: a content calendar, outreach cadence, and message templates. Systemize to stay consistent even when you're busy.
6. It includes mentorship and feedback.
Are you getting expert eyes on your strategy—or winging it solo?
👉 Sometimes a seasoned outside perspective can spot blind spots faster than weeks of trial and error. Whether it’s a peer, advisor, or agency—don’t go it alone when the stakes are high.
7. It tracks what’s working—and adjusts.
Do you know what posts or messages led to real opportunities?
👉 Track views, comments, replies, and most importantly, conversations. Refine what works, and stop wasting energy on what doesn’t.
The best part? You don’t need to go viral.
You need to be visible—to the right people—with the right message.
That’s what builds trust. That’s what drives results.
Ready to reflect?
What’s your #1 LinkedIn goal this quarter?
Share in the comments—and we’ll send back one tailored idea to help you move forward.
Kim Peterson Stone is a three-time business founder, keynote speaker, and leading LinkedIn strategist that has amassed a global following of over 225,000 on LinkedIn. Not only has she authored hundreds of articles on LinkedIn and become a verified thought leader, but she has helped her clients do the same.
Her B2B digital marketing agency, Linkability, Inc., has helped many clients from Intrapreneurs and Entrepreneurs to Fortune 500 companies work smarter on LinkedIn by leveraging the art of surviving disruption. With her intimate knowledge of thought leadership, entrepreneurship, and global business communications, Kim uses creative and purpose-driven solutions to develop a strong brand presence, generate targeted leads, and maximize online visibility for their clients.
Kim has changed the lives of many, not by selling products but by solving problems, and she can teach you to do the same.
Are you looking to strengthen your LinkedIn strategy to stay ahead of your future career goals? Let us help – reach out to us today!