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“Always treat your employees exactly as you want them to treat your best customers.” – Neil Patel
People want to know that their skillsets and their contributions matter. If you’re going to see business success, you have to invest in your people. This is done through impactful connections, setting a positive example, strong collaboration and growth opportunities.
When you inspire and invest in your team, you improve employee retention and productivity, reflecting back on your customers.
People are drawn to those who are fervently authentic and take pride in their work. As leaders, we must do our jobs without compromising our values, moral standards, or personality traits. Authentic leadership means being self-aware, mindful, original, and staying professional. Leaders that remain authentic instill confidence and trust in those around them, leading to dependable and honest relationships and motivated employees.
A clear objective provides a company with a focus to measure success, while a defined target audience allows a company to tailor its messaging to build stronger customer relationships. Without a clear objective and target audience, a company will find evaluating its program and strategies harder. To see sustainable results, one must also remain realistic in their expectations to avoid early-set failure.
“You have to be able to adapt quickly. If you aren’t able to adapt to market changes, someone else will.” – Neil Patel
The last three years have shown business owners the importance of acting fast in times of uncertainty and tribulation. The economy will always fluctuate. Sometimes we can predict the ebbs and flows, while we are surprised at other times. To be successful, you need to be ready to act promptly and develop innovative sustainable ideas and meet the customer where they are.
KEEP AN EYE OUT FOR PART 3 FOR NEXT-LEVEL INFORMATION!
The Moving Forward Newsletter is a bi-weekly advice column by Kim Peterson Stone, the CEO of Linkability.us where we give you a peek behind the curtains into what it takes to put together campaigns that help you grow your business and career on LinkedIn and in Real Life.
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